Rethinking Fashion in the Age of Digitalisation

  • A fashion-tech keynote by Anouk Wipprecht 

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    Anouk Wipprecht is working in the emerging field of "Fashion-Tech"; a rare combination of fashion design combined with engineering, science and interaction/user experience design.

    In her work, Wipprecht is researching the integration of technology in order to aid our lives. She wants her garments to facilitate and augment the interactions we have with ourselves and our surroundings, and sees a high potential in linking fashion to technology - ever since she started working with wearable technologies 12 years ago. Microcontrollers are at the core of her practice. 

    As the ambassador of the EU WEAR Sustain support event, Anouk Wipprecht will deliver a special keynote 'Rethinking Fashion in the Age of Digitalisation' on Friday May 19th at the Natlab auditorium from 15:00 - 16:00. Free entrance, seating availability on first come first serve basis.

    About the EU WEAR Sustain support event

    During Dutch Technology Week on May 18 & 19, Creative Ring Eindhoven hosts a 2-day support event for potential applicants to the EU WEAR Sustain open call. There will be a program of workhops, coaching, matchmaking, network opportunities and opportunitites to interact with members of the EU Wear Consortium.

    Wearable project proposals will be coached towards improvement through sessions on conceptual thinking, storytelling, living labs, business models and more. 

Participation in the WEAR Support event is free, registration is possible until May 17th.

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