• International Shared Residency 

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    Posted: 21 October 2012

    Jonas Lund

    Shared residency between Baltan Laboratories and Eyebeam

    “There’s five major ways for companies (and individuals) to make a profitable model; Advertisement, Subscription, Royalties, Freemium and Crowd Sourcing, all coming with their own set of problems and benefits. Looking at the art world at large, artists are making money by Sales, Commissions and Sponsorship (private or governmental), which is hard for any artist and even more so for artists working with net art, as it’s less probable that any of the above methods will generate a steady income until you’ve reached a certain level of success.”

    “The background to my interest in monetization of net art is connected to the outcomes of The Paintshop, which is successful in the collaborative creational process; since its launch, it has produced over 2,500 paintings but it performs rather poorly in regards of sales. So instead of looking how I could optimize the market aspect of the Paintshop, I will explore the larger context. What’s the incentives for purchasing net art online? What’s the value of such purchase and what’s the most important parameters to the value/incentive ratio?”

    Jonas Lunds’ work explores the performance of time within networked systems and our shared online experiences. Lund graduated from the Gerrit Rietveld Academie in 2009 and is currently pursuing a master at the Piet Zwart Institute in Rotterdam. His latest projects include The Paintshop.biz, Selfsurfing are an attempt to break the Guiness World Book Of Records of most comments on a Facebook post.

    Follow along as Lund keeps track of his work-in progress on his blog.


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